Kris Lindahl is the founder of Kris Lindahl Real Estate and has used billboards as a way to get noticed by almost everyone in Minnesota. Love him or hate him, he’s figured out how to create a brand name for himself and his business and amplify his message of “Be Generous”. In this podcast, Kris shares his views on being generous as a person and as company, as well as, some thoughts on brand, home affordability and the key to good marketing.

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When you get people that believe in the cause and they buy in with their heart and emotions, they never leave.

We’re leading humans

The challenge is and what we forget as leaders is that we are leading humans. There is an emotional aspect, people are getting connected with their heart. Anytime you lead people by numbers or holding them accountable to for certain things, that is when you have turnover.

Humanize the brand

The ones that are the most successful are the ones that humanize the brand.