pixel

Podcast: The Power Of Human-centric Design- Beth Miller, CMO

Megan Effertz
September 10, 2018

Beth Miller studied human-centric design in school and started her career working for Ann Bancroft as she made her way to the North pole. Since then she’s worked for big brands like Disney, Allianz, United Healthcare and now Magid. Her background has given her a unique perspective on how people work and the power of empathy in the workplace.

Listen to the podcast now on human-centric design

Watch clips from the podcast

Look past the data to the why

We’re looking for people who always watch, listen and wonder why someone is doing what they are doing and how we can make that better. It’s not just looking at big data and trying to find correlation and patterns and push what we think people might do its actually understanding what compelled them to make that decision in the first place.

Big data vs human-centric design

If you don’t solve a consumer need or think about the human context all the big data won’t save you because you’re not pushing it forward in a different direction a more human direction in something that is sustainable or ownable that matters to people.

People behind technology – think about human-centric design

 

Technology has a place, flexible working spaces needed in this day and age and we should embrace that technology but understand that there are people behind it – so if we don’t slow down to speed up we aren’t going to pull empathy back into our lives.

Adsense

Advertisement

advertisement

Adsense

Receive more articles like this

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Sign up now

Comments

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Recommended Categories 

featured

Featured

See more articles from this category

money & finance

Money & Finance

See more articles from this category

real stories

Real Stories

See more articles from this category

talent

Talent

See more articles from this category

marketing

Marketing

See more articles from this category

business strategy

Business Strategy

See more articles from this category