Social media makes entrepreneurship look glamorous and easy. The truth is, it’s hard. Really hard. We’re here to strip done the struggles, successes, and lessons from real entrepreneurial journeys.  Join us as entrepreneurs bare their souls and share what it’s like to build and own their own businesses.


You’ll find real entrepreneur stories here you can relate to or be inspired by along with content that will help you solve the most common business ownership challenges. Our goal is to strip back the social media to expose what entrepreneurship really is every day.


Good marketing seems effortless but there is actually a lot of strategy behind it. Bad marketing you know immediately and you don’t want to be known for it. Learn how to do it right. 

Money & Finance

Talking about money, especially business financials, is about as easy as sharing your darkest secret to a room full of people. Learn what you need to know about money to be comfortable with your business financials. 

Cash Flow Statements Overview

Cash Flow Statements are one of three key financial statements entrepreneurs need to review on a regular basis. Reviewing these statements help entrepreneurs to understand the health of their business. The statement measures how well a...

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Cash Flow

Balance Sheet Overview

The Balance Sheet, in its simplest terms, is a snapshot showing what a company owns and what a company owes during a specific period of time. It captures the assets and liabilities of a company and allows creditors to quickly know what...

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Balance Sheet

Profit & Loss Statement Overview

A Profit & Loss (P&L) Statement is also known as an Income Statement. It shows you how much money came in and went out in a certain period of time. Comparing those numbers shows you what your net income is, hence the term...

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Profit & Loss Statement

Financial Statements Entrepreneurs Needs To Know

Financial Statements are key to understanding the financial health of your business. As an executive, I reviewed financial statements and managed budgets but I did it from a non-financial manager perspective, watching revenue numbers...

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Financial Statements

The Dark Side Of Entrepreneurship

I was a guest panelist speaking about entrepreneurship looking out into a sparse crowd. The crowd we were expecting didn’t show. Could have been the wintery MN drive that morning or late start to school that kept the women...

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Is Your Business About You Or Your Client?

I sold real estate “on the side” for seven years and was a terrible real estate agent. Not because I was bad at selling but because I spent so much time helping my customers understand their financial situation. Often, I told them to...

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Customer Service

6 SEO Initiatives For Your Business

Search Engine Optimization (SEO) enables customers to find your business when they are looking for a solution based on a specific term or phrase. The job of search engines (think Google) is to provide the best possible results for a...

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Search Engine

4 Tips To Prepare For New employees

As I was planting my garden this weekend, I started thinking about how much prep work I did before placing the budding plants into the ground. I pulled weeds that crept up after the snow melted. I turned soil over to loosen up the...

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Prepare for new employees

5 Reasons To Cut Your Marketing Budget

I had spent my entire corporate career fighting for my marketing budget. Then I became a President of a strategic marketing agency. After working with clients,  I realized some companies should cut their marketing budgets. Seems...

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Marketing Budget