Emilie Hitch, VP & Anthropologist at Rabbit shares how looking at brand and culture through an anthropological lens can help company brands stay relevant with consumers. She shares that brands don’t change but what consumers expect of them does – so businesses need to be aware and truly understand their culture at every touch.

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Culture means the signs and signals and rules and language that help us feel a kinship to each other.

The idea that when you teach people how to design you should take a hypocratic oath especially when it comes to design.